Beauty & Hair Care Tips with Alicia of Penola Hair Co.

Style Notes Spotlight | Northwest Style & Image

At Northwest Style & Image, we take pride in highlighting talented professionals who help people look and feel confident and polished in their everyday lives. In this Style Notes Spotlight, we sat down with Alicia of Penola Hair Co. to discuss healthy hair habits, selecting the right stylist, and the importance of thorough consultations.

Alicia began her cosmetology journey in 2015–2016, and after gaining experience working in a salon, she launched her own business in 2020. Today she works independently, offering both hair services and pedicures, while continuing to build relationships with clients who trust her with their personal style and self-care.

Alicia – Penola Hair Co.

Meet Alicia – Penola Hair Co.

Alicia enjoys working with a wide range of hair types and styles, with particular expertise in balayage, highlights, precision cuts, layering, and seamless blending techniques. Her work focuses on creating natural-looking dimension and movement that enhances each client’s features and personal style.

One of the most important parts of Alicia’s process is the consultation. She believes that taking the time to listen carefully to each client’s goals and lifestyle helps ensure that both stylist and client feel confident before beginning any service.

“I enjoy what I do because it’s so satisfying to make my clients feel beautiful and confident. I also love getting to know each of my clients.”
— Alicia, Penola Hair Co.

Professional Hair Care Tips from Alicia

Healthy hair doesn’t end when you leave the salon. Alicia emphasizes that what you do between appointments makes a big difference in maintaining strong, vibrant hair.

Some of her favorite hair care tips include:

• Using professional hair products at home to protect the investment made in the salon
• Scheduling regular trims every 8–12 weeks to prevent split ends and breakage
• Limiting the heat temperature on styling tools
• Washing hair only 2–3 times per week to maintain natural scalp oils
• Occasionally using a clarifying shampoo or double shampoo to remove mineral and product buildup

Taking care of your hair between salon visits helps maintain shine, strength, and overall hair health.

Common Hair Mistakes Alicia Sees

Even with the best intentions, some everyday habits can damage hair without people realizing it. Alicia says two of the most common mistakes she sees are:

• Using heat tools at temperatures that are too high, which can weaken the hair and lead to dryness or breakage.

• Using purple shampoo immediately after a salon appointment. While purple shampoo helps maintain blonde tones, using it too soon or too often can affect freshly toned hair. Alicia recommends using it only when needed to maintain color balance.

Healthy hair often comes down to small daily habits that protect the hair between salon visits.

Hair Trend Alicia Is Loving Right Now

Hair trends are always evolving, and Alicia says one style she’s especially excited about right now is layered cuts.

Layers add movement, texture, and dimension, making them a versatile option for refreshing a hairstyle without dramatically changing the overall length.

Choosing the Right Hairstylist

Finding the right hairstylist can make a big difference in how confident you feel about your hair.

Alicia recommends choosing someone who:

• takes time during consultations
• listens carefully to your goals
• has experience with the services you want
• continues education to stay current in the industry

Building a relationship with a stylist over time allows them to better understand your hair and create results tailored specifically for you.

Alicia’s Recommended Hair Care Products

Using professional-quality products at home helps protect your hair and extend the life of salon services.

Alicia recommends several trusted brands that help support healthy hair and scalp care.

Some of the brands she often recommends include:

• Eleven Australia
• Wella
• Leaf & Flower

A few of her favorite products clients enjoy include:

• K18 Dry Shampoo for refreshing hair between washes
• Leaf & Flower Dry Oil for hydration and shine
• UNITE 7 Seconds Detangler Leave-In Conditioner to smooth, protect, and detangle hair

Using quality products at home helps maintain hydration, shine, and overall hair health between salon visits.

Alicia’s Pedicure Services & Foot Care Tips

In addition to hair services, Alicia also offers professional pedicures and believes that regular foot care is an important part of overall self-care.

“The polish is just a bonus. Your feet carry you everywhere you go, so taking care of them is important.”

Alicia emphasizes that regular maintenance of your nails and feet helps keep them healthy, comfortable, and looking their best.

Her pedicures include:

• nail care and maintenance
• callus removal
• exfoliating sugar scrub
• relaxing massage

Taking care of your feet not only improves how they look, but also helps maintain overall comfort and foot health.

Connect with Penola Hair Co.

To see more of Alicia’s work, recent transformations, and updates, visit her Instagram page.

Many stylists use Instagram as their portfolio, and it’s a great way to explore styles, color work, and inspiration before booking an appointment.

✨ Follow Penola Hair Co. on Instagram

👉 https://www.instagram.com/penola.hairco/

✨ Follow Penola Hair Co. on Instagram

Style Insight from Northwest Style & Image

We appreciate Alicia of Penola Hair Co. taking the time to share her professional insights and practical tips in this Style Notes Spotlight. Having seen Alicia’s work firsthand, we know the level of care and attention she brings to each client. Her focus on listening during consultations and helping clients feel confident is exactly what great stylists do best.

At Northwest Style & Image, we often remind clients that great style is about more than a haircut or color — it’s about understanding what works best with your natural features.

One additional tip we often share when choosing hair color is to consider whether warm or cool tones complement your natural coloring. The right tones can enhance your skin tone, brighten your appearance, and create harmony with your overall style.

Through color analysis and personal styling consultations, we help clients discover the colors that work best for them — not only for hair, but also for clothing, accessories, and makeup.